The Googleplex
Wednesday, August 1st, 2007A utopian college campus comes to mind: smiling 20-somethings handpicked from engineering nodes around the world, sporting distressed jeans and trendy sneakers, pinball across the manicured lawn. The internal lights of the modern, glass-paneled buildings reveal an illuminated fishbowl of even more hipsters - lording over tech nerd-dom: one ashen from the glow of his computer screen, a few standing arms crossed, engaging in conversation next to whiteboards, others gathering around a single PC, laughing.
Santa’s factory also comes to mind. It’s hard to stand in the center of the Googleplex, Google Inc’s $319 million headquarters in Mountain View, CA, without having the jovial adrenaline rush of sharing a secret. So this is where the magic happens.
The employees – called Googlers - seem to be sustaining that rush. A well-lit main entrance with primary-colored walls houses a billboard-sized flat screen television, projecting a stream of real-time search queries from around the world; evidence of Google’s mastery of the world’s information.
The traditional workplace has a pot of lukewarm coffee, a stack of flimsy Styrofoam cups, and the occasional batch of cookies made by the sweet human resources lady. But within a competitive talent-driven world, Google has chosen to pamper its elves: free Naked juices (retail value: $3.50), complimentary food of the expensive Northern California variety (avocado turkey burgers, tofu salads, curry chicken), and individual electric scooters for travel to meetings around the Googleplex.
“If you’re happy in the working environment, if things are just there for you that are gonna make you work more effectively,” 23 year-old Google employee Geoff Vitt says, “and for me it definitely works, I mean. Some of the stuff, I don’t need, but I definitely love it, you know? Free food, free whatever, it’s awesome.”
The original building feels as modern as the company it houses. There are individualized 12-foot acrylic pods that have replaced the traditional cubicle; these transparent igloo-like structures are clustered to improve workflow and conserve energy. When Google outgrew the first building, it bought most of the neighborhood to make room for the company’s rapid expansion to 8,000 employees Even today, eight years into Google’s existence, the atmosphere lacks the tense ‘X-the-screen-because-the-boss-is-coming’ attitude and has an egalitarian feeling. Maybe even an idealistic feeling. It’s hard to tell who the bosses ever are, since most everyone is young.
“To come out here and see one of the more powerful companies in the world, where your boss is in a tee shirt and jeans - not just tee shirt and jeans, tee shirt and like ripped jeans and weird shock shoes,’ Vitt says, ‘that was definitely odd.”



Facebook/Matt Wiggins